What are the challenges?
Challenges to doing business in Germany
If your product or service is successful in the UK, there is a good chance you will be successful in Germany. However, the German market is extremely competitive. UK companies need to be patient and persistent.
Some German companies have a ‘buy local’ attitude and for this reason British companies must offer something unique in order to stand out.
[Source: UK Trade & Investment (Feb 2016)]
comments powered by Disqus