Fordings is a strategic management consultancy specialised in the marketing and sales of products and services. We focus on helping our customers to export their product portfolio onto the German market.
The Fordings model differs from classic consulting, in that our approach is both pragmatic and hands on. Defining a common goal and effectively launching your product portfolio is essential to achieving our goal of sustainable sales.
Truly understanding your, visions, goals, products and management style is the initial step to developing positive and successful collaboration. Only then is it possible to create a customized sustainable business model. We carry out a detailed market analysis and an extensive market strategic planning with a 5 year financial forecast. Within the strategic market plan we analyze all PLM, management, supply, and financial processes. In addition, we set out a marketing plan detailing the strategic advantages of your product portfolio on the market in order to reach the specified target audience
With our alternative “hands on” approach we even offer you sales services direct in Germany. This includes physical presence with: a back office, telephone numbers and employees who cooperate with your sales and management workforce in the UK. We offer you the opportunity to establish your brand successfully onto the market and support you when you decide to expand your workforce in Germany.
Through our extensive experience with Anglo/American companies in Germany we know first-hand about the mistakes that many businesses make. Our aim is to help you avoid these mistakes and support your sales and marketing with the correct strategy to create sustainable business with German customers.
If you were to ask a German, what do you think of when you hear made in England, the answer would more than likely be something along the lines of high quality and elegant products. It is not a co-incidence that the large portion of the luxury car industry were sold off to foreign investors and are still doing well.
British Engineering is revered all over the world, whether it is Rolls Royce engine, Romax the world‘s leading transmission software company or Dyson who have vacuumed a large share of the market in which they are in.
British made textiles, suits and business wear is highly regarded on the European market despite strong competition from quality markets like Italy , Switzerland and of course the USA. Companies such as Charles Tyrwhitt have had great success launching their business wear at the middle class businessmen in several countries
Strangely enough despite the English kitchen and English Beer to be the butt of many a joke or two, some of the biggest television celebrities in Germany are Jamie Oliver and Gordon Ramsey, who also sell their kitchenware successfully into the European markets. Fullers London too have seen a rise in the sales of their ales in a country which is so proud of its beer and beer brewing heritage which highlights all the more that Made in Britain and its USPs really has something to offer, and it is these USPs that lend British companies their potential. Unfortunately, many companies do not recognise their added value or position their USPs incorrectly. A study from a renowned management consulting company showed that 75% of all products trying to set foot on the German market failed. The reasons behind this were varied, no market analysis or product strategy, a weak market planning strategy no sustainable sales or service concepts etc.
Fordings understands both British and German business values as well as the fine tuning in communication and is set out to help companies create the right strategies and sell successfully in Germany.
Fordings will be at the Business Show 2016 to meet with SMEs planning to export to Germany and look forward to seeing more British products in the European Marketplace.